Net Curiosity Score (NCS) isn't just about change, it's about curiosity as the key to navigating it. Many companies don't measure curiosity, and this book aims to change that. NCS is vintage Rik Vera: direct and surprising. It's not your typical business book, but a mix of personal stories, business insights, and philosophy. It reads smoothly and is full of practical tips, without the boring buzzwords. Instead of encouraging companies to copy others, this book challenges you to embrace curiosity and measure it with the Net Curiosity Score. That's why the book doesn't offer pre-packaged answers, but takes you on a journey of discovery through a network of "cycling nodes", setting you on a path towards innovation. For those eager to measure curiosity, there's also a handy NCS Playbook.

'Reading this book feels like embarking on a journey of discovery. It brilliantly illustrates how curiosity can drive innovation, challenge norms, and support your business.'
- Karin Van Hoecke, General Manager Transformation & Data KBC

'Net Curiosity Score will inspire positive behavioral change in these fascinating yet uncertain times. Read the book and stay curious.'
- Harry Demey, Co-Founder and CEO, LDV United Advertising Agency

'It's often advised not to fall down the rabbit hole like Alice did. I disagree. And I think Rik does too. NCS will be Rik's best book yet. Why? Because it pushes companies to dive headfirst into the rabbit hole.'
- ianka fleerackers, personal branding mentor, author, speaker, podcaster